Understand how well you are perceived by the public sector market
Gain a baseline view of how agencies perceive your business compared to your peers
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Identify and close your perception gaps
We will assist you in uncovering misperceptions about your business and develop actionable remedial plans to close the gap
Baseline reference for measuring your improvements
The perception of your brand, products, solutions, services and position in the market all have an impact on how the public sector market will respond. The image you are projecting may not be the same that is being perceived by your target audience.
Our objective is to gather your target government market’s expectations, preferences and satisfaction levels, and work with you to convert that insight into a service and operational improvement plan that will have the highest possible impact.
Raising government awareness of your brand
Not only will you receive comparative data on peers and competitors, our audit will allow you to:
- Demonstrate to government a willingness to listen
- Signify intent to be proactive in government relations
- Formulate enhancements in your government strategies
- Uncover value detractors to drive message refinement